Australian food company to finally rename its racially offensive cheese brand

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Australian food company to finally rename its racially offensive cheese brand

An Australian cheese company by the title of Coon is about to change its title so as to get rid of racism — within the aftermath of a marketing campaign stating the product, title was offensive to Aboriginal Australians.

Saputo, the dairy firm that owns Coon, introduced on Friday that it might retire the Coon model title. This comes after a decades-long effort to rename the cheese, together with an unsuccessful 1999 criticism to the Australian Human Rights Commission from Indigenous activist Dr Stephen Hagan.

Coon got here below contemporary scrutiny over racial connotations in latest months because the Black Lives Matter motion gained momentum in Australia.

The company, which was first offered in 1935, had named the cheese after American cheesemaker Edward William Coon, used to make the dairy product.

A brand new title for Coon has not but been determined.

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